With over 20 years of experience in leadership roles, I’ve built a career as an entrepreneur, executive leader, coach and creative innovator. Born in Melbourne and raised in London, I studied Film Production at Bournemouth University, and worked across film, advertising, experiential design, and product, continually expanding my creative vision. My journey has cultivated a deep curiosity about the human experience, leading me to travel extensively across the Middle East, Asia, Australia, and India. All of which has infused my passion, work and creativity.
Currently splitting my time between the USA and UK, I am a proud mother of three. Survivors of domestic violence, I reclaimed our lives, attained 100% custody of my children and personal freedom. I am resilient, dedicated, and focused on both personal and professional growth, striving for a healthy work-life balance while supporting my teams at work and my family in their ambitions and desires to succeed.
Founder & CEO of three successful companies:
ILOVETANGERINE (2007), PR and Marketing Agency across EMEA, APAC & AMER specializing in the advertising industry. Client List; Great Guns | Partizan | Glassworks | BBC | Red Bee Media | Cut+Run | Nexus | ACNE | Post Panic | Dirty Soup
WILD WELLBEING (2012), Experiential Production Company based in the UK, creating bespoke spa and sanctuary experiences at top UK festivals, corporate and private events. Client list: Google | P&G | Founders Forum | Barclays | Wilderness | Neal’s Yard | Green Man | Anthropologie | Yogi Tea | Mama | Live Nation
BABUSHKA INC. (2016), Strategic Global Experiential Agency, large-scale corporate and tech events in Silicon Valley. I managed high-impact strategic experiences & events up to 150,000 attendees. Client list; Facebook | Apple | Google | Bloomberg | Accel | Salesforce Ventures | Dreamforce | eBay | Macy’s | Meta
My professional expertise spans project management, strategic vision, scalable business models, cross-functional collaboration, and end-to-end creative engagement. I have overseen multi-million-dollar P&L management, team leadership, and global recruitment, consistently scaling production and output while fostering a brand identity built on best practices, diversity, accessibility, and inclusion.
In addition to my entrepreneurial ventures, I served as Global Director at the Burning Man Project, leading immersive and virtual experiences. I’ve also held senior executive roles in major corporations, including Meta, where I led the Internal Agency within Experiential Design for the Facebook app.
I am also a certified ontological coach, yoga teacher, macrobiotic counselor, somatic dance, ceremony & breathwork facilitator & reiki master. I am passionate about personal transformation, wellbeing, and alternative countercultures.