A nomadic citizen, I was born in Melbourne and spent my formative years hanging out in Camden Town in North London. At 16 I began my independent exploration of the world, beginning in the Middle East and traveling continents, working, studying, experiencing life and cultivating a deep enquiry in what it is to be human.

With a deep curiosity around ontology, maturation & transformation (@ascendbodymind IG), wellbeing, living and experiencing alternative counter cultures, kibbutz life, art and everything creative, I have been privileged in opportunities around my education learning Film Production at Bournemouth University, studying in Thailand, Australia, India & the Middle East and spending over a decade in the Film Industry & Advertising working with some of the best Directors in the world.

I have established 3 successful start ups/companies;

  1. ilovetangerine - A PR and Marketing Agency specializing in representation within the advertising industry. (2007 - 2016)

  2. Wild Wellbeing - Establishing Spa & Sanctuary areas as high end bespoke experiences across the UK's most prestigious festivals (Wilderness, Secret Garden Party, Green Man, Bestival, Glastonbury) later expanding to corporate, private wellbeing functions & trade shows. (2012 - 2016)

  3. Babushka - Focused on end to end strategic direction and production of high end, large scale corporate and tech events in Silicon Valley (Burning Man’s Metaverse, Dreamforce, F8, Apple Bash, Google Next, eBay Open, Macy’s Path to Growth). (2016 - 2022)

Currently based in Silicon Valley, working as an Executive at Meta leading Experience Design across the Visual Systems team that drive the personality, voice and tone of the Facebook App. (2022 - present)