I lead at the intersection of strategy, creativity, human insight, and execution — building partnerships, experiences, and growth strategies that create meaningful commercial and cultural impact.

For over 20 years, I’ve worked across global events, experiential marketing, film, advertising, AI, festivals, and brand partnerships — leading projects ranging from intimate leadership summits to productions with over 150,000 attendees. My background spans Global Director, Head of Production, Client Services, Strategic Partnerships, and COO roles, where I’ve led multimillion-pound budgets, scaled international teams, managed complex stakeholder ecosystems, and delivered high-impact work for some of the world’s most influential brands and organisations.

I’m not simply someone who executes projects. I partner strategically with clients to understand the deeper goals behind the brief — helping organisations align vision, audience, experience, operations, and commercial objectives to create long-term growth. I’m highly focused on building trusted relationships that optimise ROI, strengthen KPIs, unlock opportunities, and drive scalable business impact beyond the immediate deliverable.

Throughout my career, I’ve worked with organisations including Burning Man Project, Meta, Apple, Google, Salesforce, Amazon, Bloomberg, eBay, Macy’s, GPJ, Amplify, Jack Morton Worldwide, Accel, and many others — often operating in high-pressure, high-visibility environments where leadership, adaptability, precision, and innovation matter deeply.

What differentiates my leadership style is the depth of human understanding I bring into business, teams, and partnerships. Alongside my corporate career, I’ve spent decades studying human behaviour, transformation, embodiment, communication, and wellbeing. I’m certified as an Ontological Coach, Holistic Wellbeing Practitioner, and BodyMind Specialist, with further studies across breathwork, yoga, somatics, macrobiotics, herbal medicine, Ayurvedic medicine, and ceremonial facilitation.

These practices aren’t separate from my professional work — they sharpen it.

They’ve strengthened my emotional intelligence, strategic intuition, communication, leadership presence, conflict navigation, and ability to hold clarity inside fast-moving and complex environments. They allow me to lead teams more effectively, build deeper client trust, navigate pressure with groundedness, and create environments where creativity, innovation, and people can genuinely thrive.

I’m deeply curious about people, systems, culture, and possibility. That curiosity has taken me across the UK, US, Middle East, Asia, Australia, and India — experiences that continue to shape the way I lead, collaborate, and create.

Originally from Melbourne and raised in London, I studied Film Production at Bournemouth University before building an international career rooted in creativity, strategic thinking, and transformational leadership.

Now based between the UK and US, I’m also a proud mother of three. My personal journey has forged resilience, adaptability, fierce independence, and a profound commitment to purpose-led leadership. I care deeply about building businesses, teams, partnerships, and experiences that are not only commercially successful — but deeply human.