ABOUT ME

I lead at the intersection of strategy, soul, and embodiment — serving as a catalyst, mirror, and guide for infinite possibility. As a CEO, Mother, and multidimensional leader, I fuse visionary strategy with somatic wisdom to disrupt convention and design meaningful impact.

With unapologetic independence and a deep commitment to transformation, I bring together the seemingly impossible, balancing fierce creativity with grounded healing. Equal parts disruptor and integrative practitioner, I hold certifications as an ontological coach, holistic wellbeing practitioner & BodyMind specialist.  I have studied across Ayurvedic Medicine, Herbal Plant Medicine, am a certified Macrobiotic Counselor, Yoga Teacher, Breathwork Facilitator, Reiki Master and Shamanic-Somatic ceremonial facilitator.

Backed by over 20 years of experience across a plethora of industries including; advertising, marketing, film, festivals, product, Ai & experiential production.   My professional background includes roles such as Global Director, Head of Production, and COO. I specialize in strategic visioning, scalable business models, and end-to-end production, with a strong foundation in project management and brand development. I've managed multi-million-dollar P&Ls, scaled global teams, and built values-led brands rooted in inclusivity, accessibility, and best practices.

My career spans impactful leadership roles for organisations including Burning Man Project, Meta, Apple, Salesforce, eBay, Macy’s, Google, Bloomberg, Accel, Amazon, One Cloud, GPJ, Amplify, Jack Morton Worldwide.

Originally from Melbourne and raised in London, I studied Film Production at Bournemouth University and built my early career across film, advertising, and experiential design. My lifelong curiosity about the human experience has taken me across the Middle East, Asia, Australia, and India — a journey that continues to infuse my work with depth, perspective, and cultural sensitivity.

Now based between the US and UK, I’m a proud mother of three. As survivors of domestic violence, my children and I reclaimed our lives, secured 100% custody, and found our freedom. Resilient and deeply purpose-driven, I am committed to personal growth, healthy balance, and championing the visions of my teams, clients, and family.

AS FEATURED IN:

Wall Street Journal Vanity Fair The Sun Vogue New York Post Tatler Mixmag Harper's Bazaar Huffpost Independent Wall Street Journal Vanity Fair The Sun Vogue New York Post Tatler Mixmag Harper's Bazaar Huffpost Independent

FOUNDER & CEO OF THREE SUCCESSFUL COMPANIES:

ILOVETANGERINE (2007)

PR and Marketing Agency across EMEA, APAC & AMER specializing in the advertising industry. Client List; Great Guns | Partizan | Glassworks | BBC | Red Bee Media | Cut+Run | Nexus | ACNE | Post Panic | Dirty Soup

WILD WELLBEING (2012)

Experiential Production Company based in the UK, creating bespoke spa and sanctuary experiences at top UK festivals, corporate and private events. Client list: Google | P&G | Founders Forum | Barclays | Wilderness | Neal’s Yard | Green Man | Anthropologie | Yogi Tea | Mama | Live Nation

BABUSHKA INC. (2016)

Strategic Global Experiential Agency, large-scale corporate and tech events in Silicon Valley. I managed high-impact strategic experiences & events up to 150,000 attendees. Client list; Facebook | Apple | Google | Bloomberg | Accel | Salesforce Ventures | Dreamforce | eBay | Macy’s | Meta

HOW WE CAN WORK TOGETHER

CERTIFIED ONTOLOGICAL COACH, YOGA TEACHER, MACROBIOTIC COUNSELOR, SOMATIC DANCE, CEREMONY & BREATHWORK FACILITATOR & REIKI MASTER.

I am also a

I am passionate about personal transformation, wellbeing, and alternative countercultures.

I’m here to activate your fullest potential, to guide you into a life of authenticity, self-responsibility, and realness. Through my signature 7-step process, I support you in unlocking the true maturation of your body and mind.

This is deep, embodied transformation, not just mindset shifts, but cellular change.